After aromatherapy and essential oils had gained mass popularity in the United States, companies around the world realized their potential in the global market. The adoption rates are especially increasing more rapidly in Asian markets.
As per the analysis done by Verify Markets on “Aromatherapy and Essential Oils Market”, the global market comprised of $7.5 billion in the year of 2015.
The major market participants are investing in parts of Asian countries, mainly China, Japan, Taiwan, Hong Kong, Singapore and Malaysia. It has been expected that this growth strategy will yield healthy revenues as the key players are planning for market saturation in the United States.
The current large market has been valued at over $4 billion, around 2017-2018. And, the revenues for the United States are expected to rise up to $10 billion by 2022.
Strategies That Let Direct Selling To Get Momentum
The Direct Selling channels have predominance in global market which occupies over 60 percent of the market. Educating the customers about these oils is playing the key role in making direct selling successful. The customers need to feel and smell the oils first and they should be thoroughly informed about the usefulness until they get familiar with the products. Sales are gradually growing higher due to various awareness drives initiated by leading sellers. The Common marketing strategies are:
· Spreading ‘Health and Wellness Megatrends’, which encourage the buyers to opt for ongoing aromatherapy and essential oil products.
· Focusing on latest consumer preferences towards organic and natural products.
· Targeting the female buyers.
· Increase in easy-availability of retailers.
Whereas, market restraints such as lack of standards in some products, questionable benefits of the products and misinformation and increasing cut-throat competition are creating barriers in the selling process.Mukhallat.com deals in natural and chemical free cosmetic and skincare products that are based on organic extracts and biological compounds and are considered best for aromatherapy. We suggest you to shop from www.mukhallat.com for a comprehensive range of skincare products and essential oils for a healthier you!