Friday, 31 July 2015

Trending Changing Arabic Perfume Industry Marketplace Dynamics

Arabian Perfume Industry is Evolving
The evolution of Arabic fragrance industry continues to surprise us. Traditional scents are finding an increasing presence on high street shelves across European nations that have traditionally been more inclined towards premium, French fragrances. This growing awareness about fragrant essential oils is also the result of a consumer preferences towards the lesser processed, more organic way of living. Traditional Agarwood and Oudh fragrances are now finding a consumer demographic that once seemed impractical to pursue.

Understand the Discussion

This does not mean that the fundamentals at the heart of Islamic lifestyles are being challenged. Just that the industry is now is more forthcoming in explaining themselves to the international consumer. Regional retail stores are ready to talk about their bespoke creations. At a time when handmade and organically produced goods are the preferred choice of a well-informed consumer, the perfume retail sector is witnessing increased impetus from perfumery brands that have a heritage of using only natural ingredients.

The Middle East scent market that once looked like a poor cousin of the international marketplace has also gotten over its hangover of the duty-free segment. The marriage of massive discounts and branded fragrances meant that the duty-free niche which had become extremely potent, too strong to the extent that manufacturers had become averse to exploring prospective markets. Today, Arab-based perfume-makers are entering into contractual agreements with upcoming and established airports across the world rather than depending upon regional airports only. The local perfume industry is welcoming international businesses, becoming more competitive, ready to flourish outside the duty-free zone too.

The Arab retail sector in the niche of natural perfumes had been limited to traditional souks. Now, the presence is gaining bigger footprints, including the online format. As consumers move to tablets and smartphones for their shopping requirements, essential oils and perfumes too have an eager audience, ready to explore and buy rather than visiting glitzy but faraway shopping malls. This does not mean that souks have become irrelevant. Many foreign nations still visit them. The footfalls are an everyday affair and this serves the purpose of making the global audience aware about the power of essential oils—from fragrances to aromatherapy to therapeutic uses.

Changes are Widespread, in Favor of Arabic Perfume Industry

Changes are also underway in terms legacy brands being replaced by new entrants, smaller players who have something more contemporary to offer. It is not just about selling the same wine in a new bottle. The products are better curated for the international audience. The scent tones have been made more subtle while essential oil blends for different therapies are being promoted on social media channels. This serves the dual purpose of engaging potential buyers and increasing overall awareness levels. With web-fueled liberalization, smaller perfume makers are finding space, which is also making the market better price positioned. 

We will continue with this discussion, updating you about the latest in traditional perfume-making industry with Islamic roots...

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